WooCommerce Sales Analysis


Sales Analysis helps the management of a business to evaluate its economic performance, to recognize trends and to take appropriate decisions. With accurate real-time data readily present, the reporting tools we put at the manager’s disposal are essential to discover trends and to optimize the profit margin of your business.

These analyses also help your management to devise an improved sales strategy. As such, it can help to enhance the customer base of the business by identifying key products, outperformers and market possibilities. The tools at hand can also help to detect areas that present opportunities for improvement or to focus on more profitable regions and segments.

The Sales Analysis tools we provide can help sales and product management substantially in understanding which products, segments and regions are successful in important marketing campaigns.

All reports offer appropriate data for any desired period of time and can be fine-tuned for any combination of sets of products, product categories and countries. They support multiple currencies where applicable, presenting the relevant data per individual currency. Each report features intuitive charts and pie charts, showing relevant data also in tabular form along with the charts and the option to export it for further external processing.

Reports Overview

All sales analysis reports are available on the WordPress Dashboard under WooCommerce > Reports > Analysis.

The Analysis tab and its Reports.

The Analysis tab and its Reports.

The reports reflect data based on the following:

  • Data from orders that are processing or completed is taken into account.
  • Revenues represent net amounts, excluding taxes, shipping and taxes on shipping.

Each report presents its data for a given time period. Standard time periods include the last 7 days, the current month, last month and the current year. Reports can also be based on custom date ranges. Each report’s main chart visualizes the data represented in its respective table.

The results can be narrowed down based on particular products, product categories and countries. Where multiple currencies are involved, the reports reflect data based on the currency chosen.

All reports allow to export their data, which is also presented in tabular form below their charts.

In what follows, we first provide a brief overview on all available reports. After that, each report is discussed in detail.

Order Analysis

The Order Analysis report shows how the number of orders evolves over time.

The ability to discover trends and where a business is headed to in terms of sales and revenue, are key to leading a successful enterprise. This set of reports that focus on trends and how sales develop over time provide valuable insights:

  • Order Analysis
  • Revenue Analysis

These reports help to reveal trends in order volumes and understand where a business is heading in terms of overall order numbers and revenue.

Order Analysis - Year

Revenue Analysis

The Revenue Analysis provides a key view on the income a business generates, based on the net sales considered over a period of time. Based on current and historic sales data, it provides a clear outlook on where the business is headed towards.

Revenue Analysis - Year

Customer Analysis

The Customer Analysis provides an in-depth view on the number of customers a business has and important related key metrics. This report conveys vital information on where a business’ customers are, how much they spend on average and whether there is repeat-business.

Customer Analysis - Month

Sales by Country

For an international business, it is of utmost importance to understand regional aspects of sales and revenue. The report on Sales by Country outlines a very clear picture on exactly where your orders and customers come from.

Sales by Country - Month

Products by Country

Product-centered reports yield insights into where the market for your products are and to what extent:

  • Products by Country
  • Product Revenue
  • Unit Sales

These reports also help in discovering what other products are commonly sold together. As part of several reports that focus on products, this report on Products by Country provides a detailed view on the order volume per product and country.

Products by Country - Month - Dresses Tops

Product Revenue

The report on Product Revenue represents the total net revenue per product and country for any desired period of time. It is an essential tool that helps to understand the product revenue distribution, how it evolves and where it originates from. The report also serves a valuable purpose in discovering trends in product lines and correlations.

Product Revenue - Q1 - Men

Unit Sales

The report on Unit Sales illustrates the number of individual items sold per product, within a given period of time. This report is essential in several areas of analysis, including the determination of price points, average revenues and evaluating product output or sales performance.

Unit Sales - Month - Pants


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