How does attribution work?

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1. How does Affiliates Pro handle it if a user is referred to the site by more than one affiliate? Who is it attributed to? The first or the most recent click?
2. Is this configurable?

This is a really key question for managing affiliates, so I’m surprised not to find it in any obvious place in the documentation.

2 Responses to How does attribution work?

  1. danrajkumar January 3, 2014 at 5:14 pm #

    Thanks for your help.

  2. kento January 3, 2014 at 1:51 pm #

    It will attribute the referral to the last referring affiliate. Other assignments are possible but you can’t configure it, there are extension points in the API that allow to customize this.

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